We raised the bar with our Pride celebrations this year with not only an amazing in-store event but our very own Skinnydip float in the London Pride Parade for the first time EVER!!! With a double helping of full-fat fun and fabulous-ness, we wanted to put our own twist on the message behind this year’s Parade. Supporting the fact that Pride Matters is so important, and we seriously stand by our motto that #HATESUCKS and that love is most certainly love regardless of who you are 🌈💖👑

**WARNING** Prepare for all the photo spam, it’s too good not to share!

Pre-Pride, we threw a little house party in our Carnaby Street store to get the good vibes flowing early on! Alongside our amazing rainbow-coloured window display, we celebrated with some incredibly extra doughnuts from @doughnuttime_uk, A DJ set from @smileyxvyrus, glitter makeovers with @glitterlipsuk and stacks of pics with @instaxhq!

Whilst the celebrations continued, we headed down to Portland Place where the Pride party really kicked off! As we prepared to take centre stage with our spectacular Class of 2018 themed float, we gathered all our honorary prom Kings and Qwueens for their official crowning as we strutted our stuff down the streets of London, shouting a very important message in our #HATESUCKS uniform. Without further ado…

SEE YOU NEXT YEAR XOXO